Southwest Florida
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BEACHES, CULTURE AND BASEBALL

With more than 250 species of birds, over 100 miles of beaches and five major league baseball teams that spend their spring training days here every March, Southwest Florida spans a diverse range of attractions for visitors. That’s not to mention superb fishing, boating, golf, shopping, museums, theater and arts. Stretching from the Everglades in the south to the shores of Lake Okeechobee in the east, the Gulf of Mexico to the west and Sarasota-Bradenton in the north, the region retains a reputation for adventure and privilege.

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Southeast Florida
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HOT HAPPENINGS ON THE COAST

With idyllic coastal beaches and sprawling nature preserves, plus loads of entertainment and shopping opportunities, Southeast Florida is packed with tons of fun things to do for every style of traveler.

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Central East Florida
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STEEPED IN TRADITION

Florida’s Central East region proves to be a big draw for families, art lovers, history buffs and beachgoers. Located on 175 beautiful miles of sandy beaches, its towns include family-favorite activities and vacation opportunities that won’t break the bank. Discover many beloved Florida classics as well as undiscovered areas unbeknown to most. Caution: You may fall in love with Florida.

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Central Florida
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CREATING WONDROUS STORIES

Central Florida is a wonder. Its world-class attractions, hotels, restaurants and year-round warm sunshine continue to beckon millions of visitors. With so much to see and do, this area fascinates both children and adults alike. From the rural, Old Florida feel of Highlands County to the Ocala National Forest and all the magic in between, the Central Florida region summons your exploration.

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West Central Florida
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EXPAND YOUR HORIZONS

When it comes to the Sunshine State and all it has to offer, Central West Florida presents a little of the best of everything: powder-soft, white-sand beaches; thrilling theme parks; back-to-nature spots; a vibrant nightlife; captivating world-class museums; and much more.

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Northwest Florida
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A MAJESTIC COASTLINE

In Northwest Florida, lights are softer and cities are smaller and friendlier. The attractions are as often natural as they are artificial and the beaches, golf courses, shopping areas, hotels, cultural amenities and restaurants aren’t quite as crowded as some of the state’s larger urban areas. This is the one part of Florida where you’ll still hear plenty of “ya’lls.”

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North Central Florida
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A WELCOME SURPRISE

In the galaxy of Florida tourism, North Central Florida often goes unnoticed. It has few beaches and no theme parks, yet many visitors are now discovering what nature enthusiasts have long known. Rare natural scenes thrive in the prairies, forests, sweetwater springs, free- flowing rivers and the remote Big Bend area on the Gulf of Mexico.

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Northeast Florida
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SUN, HISTORY AND FUN

Northeast Florida is often called the First Coast or Historic Coast, and with good reason. Spanish explorers first landed here more than 500 years ago, when Ponce de León named the region "La Florida" in 1513. Today, the Historic Coast blends its European influence with Southern hospitality, welcoming beaches and plenty of fun. Northeast Florida begins where Interstate 95 crosses into the state from Georgia. The area includes the major cities of Jacksonville and St. Augustine as well as the popular areas of Amelia Island, Fernandina Beach, Ponte Vedra Beach and Palm Coast.

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